Buck Tobacco Sponsorship Project
2002 - 2010

The Buck Tobacco Sponsorship Project was active for eight years, from 2002 to 2010. During that time, Buck Tobacco worked at the local, state and national levels to address tobacco advertising, promotions, sponsorship, and the distribution of tobacco samples at rodeos and other outdoor events. Strategies for policy change included training and technical assistance; media advocacy; developing public engagement advertising materials; mobilizing and collaborating with a national coalition of tobacco control advocates; and working with event organizers, cowboys, and others within the bull riding and rodeo industries that supported Buck Tobacco's efforts.

As of January 2010, the US Smokeless Tobacco Company (USSTC) no longer sponsors the three major rodeo and bull riding associations. These include the Professional Rodeo Cowboys Association (PRCA), Professional Bull Riders, Inc. (PBR), and the National Intercollegiate Rodeo Association (NIRA).

Although Buck Tobacco is no longer active, the work to restrict tobacco sponsorship and sampling continues at other partner organizations that participated in the successful effort to remove USSTC sponsorship from rodeos. Please visit the "More Information" page for links to some of those organizations.